What's a sylph? Why, it's a mythological air spirit of course and it encompasses the ethos and vision of Edinburgh-based film production company 'Sylph Productions' who recently asked for a brand-redesign.

As for the logo visuals- three things were requested- a sylph needed to be present, that there be film-roll imagery and the logo needed to be coloured solid black. The most challenging part was probably reducing the film-roll-wings detail enough to match the simple figure and type, while keeping the rolls recognisible enough as actual film roll. Two lines of the small perforated square holes that run along the edges of film roll were removed to accomplish this and increase simplicity of the design.

You can read more about why simplicity is so important in logo design in this article: Logo Design Principles - Legibility

The sylph fairy was also designed to run smoothly into the S of the text to create a concise, contained designed where the two most important elements weren't detatched from each other.

The font, 'Baker Signet' was used for the type and edited so that some of the letters sat against each other more comfortably. It's a nice clear font that packs a punch in uppercase yet still has a gentle side to it, with sweeping curves and varying thicknesses - perfectly matched in style to the sylph's body!