This is what we do...

When you start analysing how you want to present your company and connect with your customers, there is a seemingly endless list of tasks to address. Branding is so much more than a great logo, a set of business cards and a swatch of colours- but here at Edinburgh Logo Design, to get your startup off to a great start, we have created a brilliant basic branding package. Its purpose is to begin the important path of differentiating yourself from your competitors and start broadcasting a strong brand that has a clear, concise message.

We start with a session to learn everything we can about your business. We'll find out your current and long-term goals, who your ideal customers are and basically discover- what makes you, you? These insights are crucial and it's a fantastic way to get the ball rolling.

Now it's time for us to get down to the nitty-gritty. We'll pull all our thoughts together and start exploring and developing potential branding options. As we continue the project, we'll be periodically checking in with you for feedback to assure we're all on the same page.

Once the direction of the branding has been decided, we can deliver your finely crafted logo with an accompanying usage guideline document. The full colour logo will be sent in formats suitable for screen and print as well as a one-colour version which is required in certain situations. The usage guideline document is particularly useful and helps you (and any other designers who may need to work with your logo) understand how to handle it in the future.

Here's where we can start really pushing your brand. Now that we have your company mission, logo and guidelines completely locked down it's time to start getting your mark out there. How about some beautiful 400gsm, soft-touch, business cards with spot UV? Would rounded corners work with the brand? Or maybe you need a fully customised logo-reveal intro sequence for your promotional videos? Well- it's a good thing we've already discovered what tone of voice you're keen on utilising.

Whatever the task, we are in the absolute perfect position to design any further marketing collateral. Let's work that logo and put it to good use!

Does your brand feel out of touch with the current climate? Maybe your marketing material looks old fashioned or a little worn out. The goal-posts have moved and the perception of your company has in turn started to feel a bit out of step with today's sensibilites. If so- it's time for a refresh!

We'll start by looking at the brand to discover where the possible issues lie. It's usually not as simple as changing your company's logo to an on-trend colour scheme. A refresh might keep or update recognisible visual elements or offer a whole new look. We aim to maintain how the brand identity performed in the past but give it a tweak here and a polish there to create something that's up-to-date and designed for the modern-day audience.

Even if we didn't originally create your brand, we are more than happy designing and developing visuals for all of your ongoing marketing needs.

As we're in the business of brand creation, we're in the perfect position to work with previously developed guidelines and fully understand the importance of getting your message through to your audience in the manner that's already been set.

If you have a logo that's already been designed but for whatever reason don't have master files for it then get in touch. We offer services to re-draw / re-format your company logo which will typically be far more affordable than a complete redesign or refresh.

The logo will be supplied in formats ready for screen and print- these are usually PNG and EPS files, raster and vector graphics, respectively. As well as the newly illustrated logo, we supply a usage guideline document which is particularly useful and helps you (and any future designers who may work with your logo) understand how to handle it.

Absolutely! We also offer a complete set of graphic design services which include:

Digital and Print

High quality graphic design and creative solutions for digital and print ad campaigns, flyers, and general work. We provide a full service from creative to final delivery.

2D Animation

We offer full 2D animation services including initial design, rigging and animation. Whether you need an animated character in your latest product video or some life brought to your web or video game- we’ve got you covered.

Illustration

We provide an illustration service that covers a wide range of creative needs. From visuals for video games to characters for web projects and everything in between. You’ll have a finished project that impresses with its perfectly polished artwork.