MCH Performance are an online retailer of car tuning products as well as carbon fibre parts and accessories for high performance vehicles. Their mission / statement is to supply products with the quality of original equipment manufacturer at a more attractive and accessible price point.

The design concept takes quite an aggressive approach, with shapes making up the MCG lettering, sliced at harsh angles. This is the main focus of the design - the bold, sharp, unforgiving nature of those angles which imply 'performance'.