London Speaker Hire contracted Edinburgh Logo Design to create a new brand for their start-up. The overall look for the company had to be modern, fresh and professionally sharp while remaining approachable and friendly. We discussed various design approaches and decided to start off with a logo to set the tone.

Experimenting began with various forms of lettering and speaker icons, making sure that communication with LSH throughout this important early design phase was frequent and open. Feedback from the client was clear and responsive and a path was found that looked like the right direction.

As long as it’s not an absolute priority the colouring of the logo is left until later in the design process. This insures that both the client and designer are concentrating on the bare bones of the logo. Once the form is established of the speaker and text, different colouring options were explored. LSH was looking for something vibrant and fresh and if at all possible, a unique shade for the relative industry.

The flat design scales well, looks great on both printed and digital media and has a timeless quality to it. A dark magenta colour was chosen to set the brand apart from any similar competing businesses and the speaker mark can also be used as a separate icon in a variety of different design applications.