Boarding Millie - Branding

A YouTube channel focusing on the journey of learning to snowboard was looking for a logo to launch 'Boarding Millie'.

The developed logo says ‘fun/sporty/cool/young’ but doesn't exclusively tie the brand to snowboarding. The lettering is literally rushing down the slope, just like Millie herself.

As well as form and function considerations, there is also a reminiscence that comes through - of classic 90s skate brands who typically have ’sticker-type’ logos.

Client Comments

I like the concept as I think it pulls in the right kind of playfulness, as you say. I like the subtle slope element as it becomes evident when you use it in certain places. - G. Turner

If you like what you see here and are thinking of getting your company branding designed or refreshed, please do get in touch.

Branding of Boarding Millie - Logo Primary
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