Blaikie Tree Services are a friendly team of tree surgeons who were in search of a logo which balanced an aesthetic of professionalism and approachability.

The approved design uses a friendly tone, with lowercase lettering and a medium-weight, slightly casual style font. A unique ‘B’ symbol has been designed to go with the text bringing in an illustrated tree and leaves to further heighten the brand's message. As an added touch, the leaves in the tree have been coloured in the current brand-blue along with one slighter darker and one slightly lighter shade of the same hue.