ADL gaming are a new eSports venture who were looking for a logo to assist the launch of a leading Scottish eSports team.

Although a casual style logo was initially specified, it soon became clear that a more edgey mark which embraced a strong black/white aesthetic was the way forward. The logo uses a custom line-path, cutting out any cross-bar on the 'A' to create a design with an emphasis on strength, simplicity and flow.

A highly versatile logo which can work in any space, at any time.